Privacy Policy
PRIVACY POLICY
Intro
ATOP SIG Pty Ltd is committed to providing quality services to you, and this policy outlines our ongoing obligations to you regarding how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au.
Personal Information we collect
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
We may collect the following information:
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name
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contact information, including email address
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demographic information such as postcode, preferences and interests
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other information relevant to customer surveys and/or offers
You may unsubscribe from our mailing/marketing lists anytime by contacting us in writing.
When we collect Personal Information, we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
How we use your Personal Information
We use the Order Information we generally collect to fulfil any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and
In line with the preferences you shared with us, we provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information to third parties
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our online store--you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to protect our rights otherwise.
Sensitive information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
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For the primary purpose for which it was obtained
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For a secondary purpose that is directly related to the primary purpose
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With your consent; or where required or authorised by law.
Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
INSTAGRAM - https://help.instagram.com/
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances, including the following:
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Third parties where you consent to the use or disclosure; and
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Where required or authorised by law.
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below, subject to certain exceptions.
ATOP SIGN PTY LTD will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information.
We may require your identification before releasing the requested information to protect your Personal Information.
Maintaining the quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to ensure your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Privacy policy updates
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You should check this page regularly to ensure you are happy with any changes.
Privacy policy complaints and enquiries
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: eric@atopsign.com.au.


